10 On-Page SEO Techniques for Your Blog for Better Ranking

Writing an in-depth and meaningful blog post explaining your products or services is only part of content marketing. You need to optimize your content for search engines to ensure that Google understands and ranks it. Thus, businesses have started investing in Search Engine Optimization (SEO) to improve their ranking and reach their potential prospects.

Forbes says that out of the total search engine clicks on desktop devices, 45.1% were organic clicks. That clearly shows users trust organic search results rather than paid promotions. However, you need not be an SEO expert to write quality content and apply simple on-page SEO techniques to enhance your blog ranking.

The blog will discuss what exactly on-page SEO is and suggest some simple, practical strategies that anyone can implement for their blog posts.

What is On-Page SEO?

On-page SEO is a set of techniques for optimizing web pages and content for users and search engines. These techniques are strategically derived and can help your content rank higher on Google and attract traffic organically.

On-page SEO is all about optimizing elements on a web page to enhance its ranking on search engines. Some prominent on-page SEO factors include unique content, title tags, meta descriptions, internal and external links, optimized images, and URLs that are readily implementable.

10 On-Page SEO Techniques

Write Relevant and Meaningful Content

There is no shortcut here. Writing relevant, meaningful, and valuable content to your users is the key. Google prefers quality content that answers people’s queries. Hence, creating content according to your user’s intent is the primary element to check off from your On-page SEO checklist.

So, how do you create content that matches user intent? You can come up with relevant blog topics as per your industry and target audience. But, before writing content, be sure to search for keywords, understand user intent, and write relevant title tags (blog titles).

You can use Ahrefs Keyword Generator to search for keywords for your niche. You can pick the main terms and phrases as primary keywords and related terms as secondary keywords. You can form a blog structure revolving around those keywords.

Check the blog topic or primary keywords on Google and check the People Also Ask section to better understand the user intent behind the blog topic. Thus, you can create relevant content to answer those questions.

Add Keywords Strategically and Naturally

Though writing meaningful and helpful content is the key, strategically placing keywords will earn you brownie points while ranking for search engines. Structure your blog in such a way with headings and subheadings, making it easy for users to skim through the content.

Adding headings and subheadings helps you place keywords strategically, making it easier for search engine crawlers to categorize various sections of the page and rank them for relevant search terms.

Moreover, writing long-form content is highly recommended as it allows you to cover vast topics and add external or internal links to support it.

Add Primary Keywords in your Title Tags

Title tags are the ones that describe what the webpage is about to search engines. Moreover, your users will decide whether to click on your webpage based on your title tag.

Here are a few points to consider while writing title tags for your blog.

• Ensure your title is unique and compelling.
• Keep your title short and crisp. (Keep it 60 characters or less)
• Include your primary keyword in your title.
• Use numbers and lists to keep your title captivating.

Craft Engaging Meta Descriptions

Meta descriptions are brief summaries that appear under your title in search engine results. A well-written meta description can improve your click-through rate. Keep it under 160 characters and include your primary keyword.

Here are a few tips to write click-worthy meta descriptions.

• Keep it concise.
• Write engaging and unique content that reflects your page content.
• Include a Call to Action.

Use Header Tags Effectively

Headings and subheadings help users to skim through the blog post and find relevant information easily. They also help Google understand your page context and determine whether it matches your user intent. Moreover, headings are the ideal places to place your keywords, which will help you rank.

Adding Header tags (H1, H2, H3, etc.) helps structure your content and make it more readable. Include the primary keyword in the H1 tag, which is the title of your blog post. Use H2 and H3 tags for subheadings to break up your content and include secondary keywords where relevant.

Add Images and Optimize them

Adding visuals like graphics can make your blog posts more engaging. However, more than adding images, optimizing them for search engines is crucial for better ranking.

Use descriptive file names relevant to your blog posts to save your image files and include your primary keyword in the alt text. Compress images using sites like tiny jpg to reduce load times, as page speed is a ranking factor.

Add Internal Links Strategically

Internal links point to different web pages on the same site that are relevant to your blog post. Internal links help the search engines to better understand your blog’s structure and how pages are interconnected. Moreover, it also helps users to better navigate through your website and retain them on your website longer.

Add External Links to Authoritative Websites

External links are links on your website that direct users to other websites. These links are essential because they improve user experience and build trust with your audience.

Here are some best practices to follow:

• Link only to authoritative and trustworthy sites relevant to your topic and niche.
• Use descriptive and natural anchor text to indicate what readers can expect when they click.

Optimize URLs

Optimizing URLs for your blog is a crucial part of on-page SEO. A well-optimized URL can improve your site’s search engine ranking and make it more user-friendly. Here are some tips on how to optimize URLs for your blog:

• Keep URLs short and simple.
• Include keywords.
• Avoid stop words “and,” “or,” “but,” “the,” etc. 
• Use words relevant to your content.

Include FAQs in Your Blog Post

FAQs (Frequently Asked Questions) can significantly enhance your blog post by providing a range of benefits. Here is why you should add FAQs.

• FAQs allow readers to quickly find answers to common questions without having to read through the entire post.
• Breaking up content with FAQs makes it easier to digest, especially for readers looking for specific information.
• FAQs often include specific questions and answers that target long-tail keywords, which can improve your search engine rankings.
• Well-structured FAQ content can be picked up by search engines for featured snippets, enhancing visibility in search results.
• FAQs can address concerns or questions that might be holding readers back from taking action, such as signing up for a newsletter, making a purchase, or contacting you for more information.

Conclusion

Implementing effective on-page SEO techniques is crucial for improving your blog’s visibility and ranking on search engines. By optimizing your content with these ten strategies, you can attract more organic traffic, enhance user experience, and ultimately achieve better search engine rankings.

From crafting compelling meta titles and descriptions to leveraging internal and external links, each technique plays a vital role in your overall SEO strategy. Remember to focus on producing high-quality, relevant content that resonates with your audience, as this is the foundation of successful SEO.

Frequently Asked Questions